Marketing Services
OurMarketingGroup.com, of Charlotte, NC, offers your medium sized business the ability to have a part-time, in-house marketing expert that can help you get more results from your web, marketing and advertising efforts while allowing you to focus on your core business. We can assist you achieve in four levels of the sales & marketing process.
- Increasing your traffic, getting more customers
- Converting more shoppers/viewers into sales
- Increasing sales from existing customers
- General marketing tools & services
Increasing Your Traffic
- Search Engine Optimization - content optimizing, alt tagging, rewriting content for SEO, submitting site to search engines. Our Marketing Group can fine tune your web site to improve your rankings in the search engines which translates into more traffic which can become more sales
- Pay Per Click Bidding Keywords & Strategy - strategy analysis, review & revision. Finding the right combination of keyword phrases that most effectively maximizing your budget and draw more traffic.
- Pay-Per-Click Ad Development - developing intriguing and qualifying ads to both draw in more traffic, yet eliminate unqualified clicks, saving your money.
- Smart Email Broadcasts - professional template design, managing content/linkages, formatting content, monitoring results. Designed to draw more of your customers into the site and location, informative and interesting so they don't cancel you, spam you, or ignore your emails.
- Blog/Newsletter – design, development & updates. Matching branding of site & emails to blow/newsletter and matching content for consistency in messaging, information, specials and offers. Linking directly to products for easier sales.
- Social Media - intelligent use of new media such as Twitter, Facebook, LinkedIn and others can generate additional trafffic to your site
- Print Ads & Collateral - brand consistent traditional marketing designs (such as postcards, brochures etc.) that match your online branding at a fraction of the cost of traditional ad agencies
Converting More Viewers into Sales
- More Exciting Designs - Keeping the look and feel of your web site's pages professional and exciting encourages viewers to buy
- Results Driven Content - Creative copy writing can help excite a viewer into action and increase your rankings with the search engines
- Linked Landing Pages - Pay Per Click ads, optimized rankings, and email broadcasts need to be linked to landing pages that immediately take the prospect to what they want to find and allows them to buy as soon and as easily as possible.
- Updated Specials & Content - Keeping you web site fresh and active indicates a thriving business and constantly provides new reasons for return visits and specials
- Product & Accent Photos - image optimization (for faster downloads) & placement on product and informational pages. Viewers can't touch or be close to products on the web so they need to be able to see them and get to know as much as possible. The more photographs you have of products, the more comfortable they are with buying. Also photos help break up boring text with energy and visual flair.
- Photography – if necessary, shooting digital photos of products, or locating affordable stock photos
Increasing Sales & Profitability from Existing Customers
- Email Broadcasts - professional looking and well crafted email broadcasts are a cost effective way to draw existing customers back to your location more often.
- Feature Upsell Products - It is easier and cheaper to increase a current sale than to generate a new one. Increase your profitability by allowing us to help upsell high margin items during current sales.
- Marketing Consulting - Our Marketing Group can bring 25 years of marketing and Internet experience to you business to help brainstorm with you new ideas to make you more money.
- Follow-Up Process & Tracking - a good CRM (Customer Relationship management program is invaluable. By tracking your sales and customer data, you know where you are weak and where you are making the most profit allowing you concentrate on those areas.
General Marketing Tools & Services
- Electronic Media - design and development for presentations such as PowerPoint’s, Flash, PDF’s
- Marketing Consulting – brainstorming with 25 years of advertising & internet marketing experience
- Point of Contact – advertising sales calls can be deferred and forwarded to “Our Marketing Group”, acting as a barrier between you and advertising sales calls.